FashionPlayetes-SocialMedia-featured-image

Posted by & filed under Research, Social Media, Technology.

Remember back in the day when you thought it was absurd that kids had cell phones at age 15? Well, today, 48% of girls between the ages of 6 and 12 have a cell phone — and 51% of those have a smartphone! It’s not surprising, then, that tweens (who thrive on social interaction at this age anyway) are flocking to social networks to stay in touch with friends outside of school and extracurricular activities. In fact, 50% of adolescents log in to a social media site more than once each day. Do you know where your tween is spending her time online? Take a look at these statistics:

  • 81% of kids between the ages of 12 and 17 use social media. That’s compared to 72% of internet users overall.
  • Even if your tween doesn’t have a smartphone, she’s probably still using social networking. 35% of tweens use a laptop, 24% a desktop and 32% a tablet to access social media sites.
  • The most popular social networking site for tweens? YouTube, used by 45% of girls age 6 to 12 in one survey.
  • 38% of kids between 8 and 12 use Facebook. 35% think of it as a site for parents, not kids.
  • 44% of girls surveyed between the ages of 8 and 12 use Instagram, and 23% say it’s their favorite app.
  • Just 8% of kids age 12 to 17 use Twitter. In a survey of girls between age 6 and 12, that drops to just 2%.

Where is your tween spending her time online? And are there risks to using social networking at such a young age? What can you do to make social networking safer for your kids? Answers to all that and more in the infographic below — check it out!

FashionPlayetes_SocialMedia

Want to share this infographic on your website? We’re all about sharing!

2 Responses to “Tweens Go Social: How Kids are Using Social Media”

    • Andy Komack

      Hi Mark – The data is primarily from the U.S. Our own poll audience, recruited from within http://style.fashionplaytes.com, is 95% U.S. At the bottom of the graphic is a list of additional sources. The Pew data and the data from the American Academy of Pediatrics is also U.S. data. As with most infographics, the data is pulled from a variety of sources, and is not in itself a scientific study.

      Reply

Leave a Reply

  • (will not be published)